There are two important snippets of information we need from you - a Description tag and your Keywords. With these, we can optimise your site for search engines like Google, Live and Yahoo using SEO techniques.

SEO (search engine optimisation) is the skill of incorporating techniques and writing code into your pages in a way to increase the likelihood that your site will appear in a search engine listing. Your site is one of billions of other sites, and without SEO, sometimes your site will be buried under countless of other sites, making it difficult for people to find.

Meta Tags are hidden bits of information that is inserted in the html code of your web pages.

It is important to note that using Meta tags and other SEO techniques is not a "magic" solution. They will not guarantee to gain a top ranking on crawler-based search engines. We can only increase the likelihood of your pages to come up to the top rankings.

The best rule of thumb for SEO is to honestly use text in the content of your pages that accurately describes what you do. Search engines will read and analyse the text on your pages and link it to searchable words and phrases.

Google is sensitive to people trying to trick the system (ie: by over cramming your pages with keywords) so don't think you can fool it (like millions of others try to do). Just write what you do, but explain it in detail.

Description Tag

The description meta tag is supported by most major search engines like Google, Yahoo and Live Search. The description text should be a concise explanation of your services, or products that your sell.

The description is often, but not always, displayed on search engine results pages, so it can impact the amount of visitors that may click on your site.

What we need from you is the Description text. It should not be more that 200 characters and should efficiently describe your services or products.

Keywords

We need to know your keywords to help advise you on your content. Basically you need your keywords in your text,  in your page title and use them in your domain name.

If you can, get people to link to your site using a hyperlinked keyword.

Basically, think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

There is a Meta Tag for keywords, however, search engine providers realized that information stored in the Keywords meta tag was often unreliable and misleading. Search engines began dropping support for metadata provided by the meta element in 1998, and by the early 2000s, most search engines had veered completely away from reliance on this meta tag.

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For more info on improving your search engine listing, visit Search Engine Rankings.